Sales and Marketing Strategy

Targeted Digital Advertising

UGConnect will use targeted digital advertising campaigns to reach potential brands and content creators. We leverage various channels, including social media platforms, search engines, and industry-specific websites, to raise awareness and drive user acquisition.

Influencer Partnerships

UGConnect collaborates with influencers and industry experts who have a strong presence in the content creation and marketing space. These partnerships help us reach a wider audience and establish credibility, driving brand awareness and user engagement.

Social Media Engagement and Content Marketing

UGConnect will actively engage with the community on social media platforms and foster conversations, share success stories and tips for best practices. The company will create valuable resources, such as blog posts, case studies, and industry reports, that provide insights into the power of UGC and highlight the benefits of using UGConnect.

Referral Program

The company will implement a referral program to incentivize existing users to refer new brands and content creators to the program. This will encourage word of mouth marketing

Competition

How UGConnect Differentiates itself

Get Moving

USA-based UGC platform. Due to licensing restrictions, it only has a few opportunities for Canadian creators.

Embold

This is the only Canadian-based UGC platform that allows Canadians to benefit from content creation. However, UGConnect also specializes in general, non-branded content. If brands need filler content (non-branded/non-product based), UGConnect can provide a platform for Canadian content creators to provide this.

The Solution:UGConnect Bridges the Gap

UGConnect is the solution that bridges the gap between brands and content creators. Our platform revolutionizes the way brands and content creators connect, enabling authentic and tailored usergenerated content (UGC) that resonates with brands' target audience.

Harnessing Innovative Technology for Seamless Connections

UGConnect leverages advanced technology to power its platform, enabling seamless brand-content creator connections and efficient content discovery.

Expansion Plans

Within the next 5 Years

Hiring

5413, Bullrush dr. Mississauga ON. CANADA L5V 2C1

Head Office

As UGConnect's target market is in North America, they want to establish HQ in Toronto To strengthen its presence in North America, UGConnect plans to establish its headquarters in Toronto for innovation.

Geographic Expansion

UGConnect plans to focus on expanding into new domestic and international markets. The strategy includes localizing the platform, partnering with local content creators, and adapting to regional preferences to build a global presence.

About

UGConnect was created to bridge the gap between brands and content creators. Brands were struggling to connect authentically with their target audience, while content creators faced challenges in showcasing their work.